The Future of the Piano
Finally, to take the Kawai message to the people, he initiated a unique door-to-door sales program to encourage music education through piano study.
Working synergistically, these programs flourished. During the 1960’s, Kawai had nearly 2,000 door-to-door salesmen in the field and over 300,000 people participating in Kawai Music Schools across Japan.
With domestic business now firmly established, Shigeru turned his attention toward making Kawai “the sound heard around the world.” Ready and able to meet worldwide demand, Shigeru launched Kawai America in 1963… followed by Kawai Europe, Kawai Canada, Kawai Australia and Kawai Asia. Today, Kawai Musical instruments enjoy recognition in every major market in the world.